Hands on growth engineer who turns data → revenue

I'm a Growth Engineer with 11+ years of experience architecting data-driven growth systems and revenue infrastructure across PLG and sales-led motions. I specialize in identifying revenue drivers, establishing feedback loops between data and product, and building sustainable go-to-market foundations that compound. Currently driving outcomes at Personio in Amsterdam.

Growth

Personio logo
Personio
B2BCross-sellsProduct-qualified leadsActivationExpansionSales automation
  • Identified and systematized product-qualified leads, architected cross-sell motions and targeted sales automation, and built operational bridges to sales for consistent pipeline generation and compounding expansion revenue.
  • Drove cost optimization for product analytics while leveraging vendor expertise to establish the data-driven foundation, accelerate new product launch timing, and compress time-to-first-revenue.
  • Identified and removed activation bottlenecks through onboarding optimization and guided product experiences, improving user progression and establishing stronger product foundations.
Deepnote logo
Deepnote
PLGOutboundEnrichmentSignal & intent scoringCustomer messagingContent marketingPerformance marketingActivation
  • Drove 5x PLG revenue growth by identifying and optimizing the freemium-to-paid conversion loop and expanding land-and-expand motions.
  • Architected integrated growth infrastructure (experimentation, attribution modeling, feature flagging, customer messaging, billing, and onboarding) that became the foundation for sustainable, compounding growth.
  • Built targeted sales automation for high-intent users, multiplying revenue impact through personalized outreach and feedback loops.
  • Developed content and performance marketing programs that accelerated user acquisition and expanded reach through high-impact campaigns and targeted distribution channels.
Hireproof logo
Hireproof
FounderAwarenessAcquisitionActivationRetentionExpansionMonetization
  • Founded Hireproof and raised capital to build a hiring platform that solved a critical gap in the market, establishing the vision and strategy for three core products.
  • Drove awareness and acquisition through product-market fit validation, community building, and Twitch-powered public engagement that established trusted brand presence.
  • Built activation and retention by architecting onboarding systems and product experiences that converted free users into engaged customers.
  • Scaled expansion and monetization by personally driving early revenue through direct sales and establishing multiple revenue streams across three core products.
  • Successfully exited in 2022 by pioneering transparent community engagement and establishing Hireproof as a trusted voice in hiring technology.
Approach
Fast. Iterative. Informed.

Move quickly, learn constantly through iteration, and let data guide every decision.